People tend to underestimate the power of well-organized corporate events, and that is a big mistake. Although they sometimes fall victims to their hosts’ too eager desire to entertain rather than provoke serious conversation, corporate events are still a great way to launch some new product, introduce new key strategies to the public, and reward your employees for their hard work. Take into consideration that these gatherings can also set the stage for team building activates, conferences, and seminars, and you will see why corporate events are unavoidable part of business folklore. But what exactly does it take to organize one?
Set the Goals You Want to Achieve
One of the main reasons why huge number of corporate events eventually boils down to a series of mundane and fruitless conversations, is the lack of vision, or, to put it better, proper goals behind them. And every corporate event should be organized with something in mind. So, if you are going to launch a product, prepare enough promotional material, train your staff for technical presentations, and start building the hype months ahead. If you are recruiting new members, or reinforcing the old business connections, be sure to give your event a family twist, and put the sense of community in the focus.
Set Realistic Budget
Another great obstacle which usually undermines the usefulness of corporate events is the excessive spending. The thing is, you will impress no one if you recklessly throw the money around. In some cases (fundraisers and charity events) such behavior can even be considered rude. The power of good events lies in the efficiency, good organization, and the quality of the content you are going to treat your guests with. Neither of these things is equally proportional to the amount of money you are going to spend.
Provide Quality Entertainment
The quality of entertainment you provide to your guests can easily make or break the entire event. Therefore, you should pay attention not to go overboard with whatever you are doing, especially with comedic content which is usually a step away from becoming annoying. Also, keep in mind that entertainment serves to cheer up and relax the guests for conversations, and why not – negotiations, not to be the main star of the evening. If you are organizing a family event make sure that entertainment is “age-agnostic” so the kids are distracted and their parents can in conversations without obstacles.
Engage the Audience
The effect of your presentation will have much stronger impact if you invite your audience to participate in the event activities. Take this even more seriously, if your event is, in its nature, informative or educational. Turning your audience into passive listeners will ensure that they quickly lose interest and forget everything you said. Ensuring the presence of celebrities (you can hire even the local celebrities – again the main star of the show is the content) in these activities will raise the audience’s attention and encourage it to take active participation.
Provide Gifts and Promotional Material
The end goal of every good gathering is that, at the end of the day, your guests leave the event full of fond memories and strong impressions. Various gifts and quality promotional material will help you in both of these cases. Whether you are going to give them a prepaid visa gift card, informative and interesting brochures or even an early build of your product is up to you and your event’s goals.
If pulled off properly, corporate events can prove to be immensely useful to your company’s reputation. Be sure than to take into consideration all the details we gave you. Once someone gets some impression of your brand you will have to work very hard to change it. Make that impression a good one, then.